Stater Bros. Markets is a privately held supermarket discount chain, based in San Bernardino, California, consisting of 169 stores located throughout Southern California. It was founded in Yucaipa, California on August 17, 1936 by Cleo and Leo Stater (with help from younger brother Lavoy) when they purchased the original Stater Bros. Market from W.A. Davis with a $600 down payment. It entered the Fortune 500 for the first time in 2006 at #493, the first notable Inland Empire-based company to do so. On September 10, 2006, the headquarters began construction of a 2,000,000-square-foot (190,000 m2) facility at San Bernardino International Airport (formerly Norton Air Force Base) from its former location on the Colton-Grand Terrace border.
Maps, Directions, and Place Reviews
Stores
Stores are mainly in communities east of the San Gabriel River in Los Angeles and Orange counties. A few are also located in northern inland areas of San Diego County and parts of northern Los Angeles County, such as Palmdale. Also there are two stores in Kern County in the cities of Ridgecrest and Mojave. However, throughout its Inland Empire base, they are concentrated heavily in San Bernardino and Riverside counties. Major competitor supermarket chains in Stater's territory are Albertsons-Vons, Aldi, and Ralphs-Food 4 Less (divisions of Kroger).
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Management
Jack H. Brown joined Stater Bros. in 1981 as the company's president. He served as chief executive and president for 35 years.
In January 2016, Pete Van Helden was appointed president and chief executive officer of Stater Bros. Markets. Jack H. Brown became Executive Chairman of the Board of Directors.
On November 13, 2016, Stater Bros. Markets executive chairman Jack H. Brown died at the age of 78. On December 12, 2016 Stater Bros. elected former chief financial officer Phillip J. Smith to be chairman of the board, replacing Brown. Smith was also elected chairman, president and CEO of Stater Bros. Holdings, the parent company of Stater Bros. Markets.
Slogans
For many years, Stater Bros. Markets did not have an official corporate slogan. The unofficial phrase was "It's our meat that made us famous." In the early 1990s, "The Eco-Friendly Leader in the Heartland" was introduced as the official slogan, which was later changed to "The Low-Priced Leader in Your Hometown," then supplanted by an unofficial slogan "An American Tradition To Serve Your Family Well." As of 2006, the slogan had been replaced with a lengthy phrase with an emphasis on rhymed words. Found on almost every single plastic bag and VHS tape: "Lowering Prices Everyday to Help You Save on What You Pay!" Currently, the slogan is "Where you Always Get More...For Less".
Route 66 Rendezvous
Since 1990, Stater Bros. Markets has hosted their annual Stater Bros. Route 1992 Rendezvous classic car cruise; however, due to the bankruptcy of the City of San Bernardino in 2012, the event was cancelled until further notice.
In September 2014, San Bernardino hosted an alternative show, "Rendezvous Back to Route 66".[4]
Source of the article : Wikipedia
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