Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers. Based in Vancouver, the company was founded by Andrew Reid in 2000 and as of 2013 has worked with over 650 brands around the world. In 2015, Vision Critical was ranked Canada's 46th-fastest-growing software development company by PROFIT magazine's PROFIT 500. The company was also ranked the 6th best SaaS company in Canada in 2013, according to Branham300.
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History
After going to film school and working with interactive companies, Andrew Reid realized that the research industry was behind in technology and started Vision Critical in 2000.
In 2004, Angus Reid, Andrew Reid's father, joined the company. Wellington Capital, a privately held bridge financing and venture debt fund, invested in Vision Critical in October 2006.
In 2009, Vision Critical won the Forrester Groundswell Award with customer NASCAR for the Official NASCAR Fan Council. And in 2011, the company installed its 500th online community.
The company announced that it raised $20 million in funding from OMERS Ventures, the venture capital investment arm of Canadian pension funds company OMERS, in August 2012. In September of the same year, 'Scott Miller was appointed to group CEO, while Andrew Reid became the Chief Product Officer. Later that year, Vision Critical made the Deloitte Fast 50 for the fifth year in a row.
Vision Critical had about $80 million in revenue in 2012.
In May 2013, Research Now, a leader in market panels, joined Vision Critical's global partner program to deliver Vision Critical Insight Communities to Research Now clients and prospects. In the same year, Vision Critical hired Donna de Winter as its chief financial officer, Kobi Ofir as its chief technology officer, and Ryan Merkley as managing director and senior vice-president, Public Affairs. In 2014, Derek Smyth joined the company as its chief revenue officer.
The company has employees globally. Customers include Banana Republic, Discovery and NASCAR.
Business
Vision Critical's products include:
- Insight communities: online communities where companies gain feedback from their customers and stakeholders.
- IdeaHub: a co-creation tool that taps into the ideas of customers, employees or other stakeholders for innovation and new product development.
- Voice of market: proprietary general population panels in Canada, US and UK, including Angus Reid Public Opinion, an international public affairs organization under the Vision Critical umbrella that conducts regional, national and multinational public opinion polls.
The company has won numerous awards, including being named a Gold winner in the Most Customer Friendly Company of the Year category in the Best in Biz Awards 2013 International competition.
Source of the article : Wikipedia
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