TATA Starbucks Private Limited, formerly known as Tata Starbucks Limited, is a 50:50 joint venture company, owned by Tata Global Beverages and Starbucks Corporation, that owns and operates Starbucks outlets in India. The outlets are branded Starbucks "A Tata Alliance".
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History
In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India. Despite a false start in 2007, in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which would own and operate outlets branded "Starbucks, A Tata Alliance". Starbucks had previously attempted to enter the Indian market in 2007. Starbucks did not cite any reason for the withdrawal.
On 19 October 2012, Starbucks opened its first store in India, measuring 4500 sq ft in Elphinstone Building, Horniman Circle, Mumbai. Starbucks opened its first roasting and packaging plant to supply its Indian outlets in Coorg, Karnataka in 2013.
Starbucks expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport, and later one in Connaught Place. Tata Global Beverages announced in 2013 that they would have 50 locations by the end of the year, with an investment of INR4 billion (US$62 million). However, the company would open its 50th store in India only on 8 July 2014.
The third city of India to get a Starbucks outlet was Pune, where the company opened an outlet at Koregaon Park, on 8 September 2013. Starbucks opened a 3,000-square-foot flagship store at Koramangala, Bangalore on 22 November 2013, making it the fourth city to have an outlet.
At the Starbucks annual shareholders meet in March 2014, then Tata Starbucks CEO Avani Davda stated, "With 40 stores in four cities (in 17 months) and nearly 1,000 partners, India is the fastest growing market in Starbucks history." Starbucks opened its first store in Chennai and 50th store in India on 8 July 2014.
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Products
Apart from the usual products offered internationally, Starbucks in India has some Indian style product offerings such as Tandoori Paneer Roll, Elaichi Mewa Croissant and Murg Tikka Panini to suit Indian customers. All espressos sold in Indian outlets are made from Indian roasted coffees supplied by Tata Coffee. Starbucks also sells Tazo Tea and Himalayan bottled mineral water. Free Wi-Fi is available at all Starbucks stores.
In January 2017, Tata Starbucks introduced Starbucks' tea brand Teavana offering 18 different varieties of tea across its outlets in India. One of the varieties, called the India Spice Majesty Blend, was specifically developed for the Indian market and is exclusively sold only in India. India Spice Majesty Blend is a blend of full leaf Assam black tea infused with whole cinnamon, cardamom, cloves, pepper, star anise and ginger.
On 15 June 2015, Tata Starbucks announced that it was suspending the use of ingredients that had not been approved by the Food Safety and Standards Authority of India (FSSAI). The company did not specify what the ingredients were or which products they were used. The company also stated that it was in the process of applying for FSSAI approval for these ingredients.
According to the Latte Index, a ranking of the cost of a tall hot latte at Starbucks in 44 countries, India was the fifth most expensive country to purchase the beverage based on January 2016 prices. The index published by US-based consumer research firm ValuePenguin found that a tall hot latte cost US$7.99 in India, far higher than the $2.75 it costs in the cheapest country, the United States, but much lower than the $12.32 in the most expensive country, Russia.
Locations
As of April 2017, Starbucks operates 91 outlets in 8 cities of India.
International presence
The Tata Group and Starbucks Corporation also collaborate on some ventures outside India. Starbucks Reserve Tata Nullore Estates, the first-ever Starbucks Reserve coffee sourced exclusively from India, became the first Indian coffee to be roasted and sold at Starbucks home city of Seattle in 2016. The coffee was later rolled out across Starbucks outlets in the United States. In the same year, Starbucks began selling Himalayan bottled mineral water at its outlets in Singapore and also began retailing its products on board all flights of Vistara, a joint venture between the Tata Group and Singapore Airlines.
Source of the article : Wikipedia
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